Resume

the lowdown

Born and raised in NYC, ballet dancer for 15+ years
Attended Stanford University, fell into the excitement of fast-paced startup life
Spent two years at Flipboard in growth marketing, building out their email & notification systems
Joined Tradecraft to expand and grow my skills in UX design
Now working with the design team at Operator

experience

Operator - Product Designer (Jul '15 - present)

Tradecraft - product designer (Apr '15 - Jul '15)

Tradecraft is a product design apprenticeship focused around working with local startups. Project scope ranges from persona development, user research, user stories, task flows, wireframes, lo and hi-fi mocks to interactive prototypes.

Designed an e-commerce Instagram lookbook for Pixlee (www.pixlee.com)
Optimized the order flow for a DNA screening kit for Counsyl (www.counsyl.com)
Architected a payment portal for specialized government payments for Sipree (www.sipree.com)
Redesigned an on-demand booking experience for Cleanify (www.cleanify.com)

FLIPBOARD - growth Marketing (Jun - Sept '12; Jun '13 - Mar '15)

I managed the notification and email products at Flipboard, from internal tool development to content strategy.

Defined product roadmap for internal email and notification tools
Worked closely with engineer to design and develop these tools with a focus on usability/deliverability
Performed cohort analysis (SQL) to understand and define user behaviors
Ran product A/B tests (4-6 tests/month) targeting user engagement and retention
Developed and designed new life-cycle marketing programs to engage new and churned user base (send to 100+ users/month)
Managed international (China, Brazil, LatAm) content team for email/notification programming
Presented regular data reports on user behavior and marketing campaign performance

shopkick - growth + Content intern (Feb '13 - Jun '13)

Executed A/B tests to increase referral sales traffic to partner sites
Developed Pinterest and Instagram strategy aimed towards increasing user acquisition and app engagement

brand culture companY - strategy intern (Jun '11 - SepT '11)

Conducted interviews and competitor research to develop brand re-positionings
Composed and ran surveys to learn consumer preferences for logos and ad slogans

education

stanford university (Sept '09 - Jun '13)

BA East Asian Studies: GPA 3.8/4.0
Relevant coursework: Human Computer Interaction, Statistics, Entrepreneurship, Art History

peking university - study abroad (Mar '12 - Jun '12)

Dalton School (Sept '06 - Jun '09)

relevant skills

Design – Sketch, Keynote, InVision

Languages – SQL, Basic HTML, Cantonese + Mandarin

Data Analysis – Google Analytics, Microsoft Excel

Leadership

Dance Theatre Workshop Choreographer

Auditioned and produced annual performance for students aged 14-18; choreographed contemporary and ballet pieces; deisgned costumes, sets, and lighting for performance.

GroupU Co-founder

GroupU is a web application that came out of ENGR145 at Stanford. Generated wireframes and conducted user-testing for application; formed partnerships with campus organizations; surveyed and interviewed over 150 students and alumni; created and presented all marketing materials and pitch deck to VCs and incubators.